about us
Welcome to
Middle East North Africa
Maximo User Group
MENAMUG is a community of people powering progress. We are a hub for connecting, learning, sharing and shaping conversation for the benefit of the Maximo users in Middle East North Africa. This exchange of information is designed to improve the knowledge, practices and methods, so as to optimize the use of Maximo's capabilities. Maximo users and product experts will present the latest projects from the MENA region and the social program will provide plenty of networking opportunities. This group is hosted by Thiran Technologies, IBM & Gulf Software Distribution.
We believe in Inspiration, Learning and Development through an Independent Connected Community
upcoming events
MENAMUG-2026
10-DEC-2026
HOSTS
MENAMUG
All about your hosts
Thiran Technologies, IBM & Gulf Software Distribution are pleased to host you at MENAMUG. In this year’s edition we are pleased to present you the NEXT. Well, the NEXT step in everything related to Enterprise Asset Management.
Thiran Technologies is an IBM Gold Business Partner and a leading Enterprise Asset Management (EAM) consulting and technology solutions company, helping asset-intensive organisations across the MENA region transform the way they manage, maintain, and optimise their enterprise assets. With extensive consulting and implementation experience in IBM Maximo Application Suite (MAS), THIRAN works with major enterprises across diverse industries to drive operational excellence, improve asset reliability, enhance workforce productivity, and maximise asset lifecycle value.
THIRAN combines deep domain expertise, strategic consulting capabilities, technology innovation, and industry best practices to help organisations modernise their asset management functions. Its consulting approach spans EAM strategy and roadmap development, enterprise asset management transformation, solution architecture, implementation, integration, optimisation, and ongoing digital enablement. By bringing together AI, data analytics, automation, and intelligent asset management capabilities, Thiran helps organisations move towards predictive, proactive, and data-driven asset operations.
A flagship innovation in Thiran's portfolio is T-EAM, its award-winning, next-generation mobility solution for IBM Maximo. Trusted by thousands of asset management professionals across multiple industries, T-EAM transforms field operations through an intuitive, intelligent, and connected mobile experience.
As organisations increasingly embrace AI-driven operations and intelligent asset management, Thiran is focused on helping customers unlock the full potential of IBM Maximo Application Suite and emerging technologies to build smarter, more connected, and future-ready asset management ecosystems.
IBM, the product owner of Maximo, is a leading global technology company that has the most advanced suite of products & solutions for Enterprise Asset Management. With proven industry leadership for the last several years, IBM has consciously been investing in future defining technologies like Blockchain, IoT, AI, etc., to ensure you have absolute control over your asset’s performance. MENAMUG will witness some of the most prominent industry stalwarts presenting their ideas and the future of Maximo.
Gulf Software Distribution (GSD) is a leading Value-Added Distributor in the Gulf region, headquartered in Dubai, with over 30 years of industry experience. As a leading IBM Value-Added Distributor in the Gulf region, GSD partners with IBM to provide a comprehensive portfolio of enterprise software solutions, including AI and Data, Automation, Integration, IT Operations, Cybersecurity, Cloud, and Infrastructure Management. THIRAN and Gulf Software Distribution (GSD) work together to deliver innovative IBM technology solutions, leveraging GSD’s IBM expertise, distribution capabilities, and partner ecosystem to drive digital transformation and business growth.


